The Brief

Tourism Burlington contacted me to design a brochure for their Burlington Chocolate Trail. The BCT is a self guided tour featuring the city’s greatest chocolatiers and artisan food producers. Each brochure had to list all participants of the trail, including their location, contact info and what treat guests could sample as well as the discount or coupon offered. The brochure also had to have a detailed map to help guests find the locations at a glance and plan out their route.

The Approach

It was important for this project to evoke a real longing and passion for chocolate, right from the first moment. I specifically chose the stockphoto on the cover for this reason, since all of us can relate to our inner child wanting to go crazy with their favorite chocolate treat. For the inside of the brochure I focused on making the design simple to read, since so much information had to be conveyed in such a small space.

The Result

The brochure has helped make the Burlington Chocolate Trail a success. It was placed in locations all around Burlington and helped increase the sales of participants with new visitors coming into their shops and restaurants.

Testimonial

The brochure looks good! I love the photo on the front you chose.Linda Cvetanovic, Tourism Burlington