The Brief

Moen Canada has a loyalty & rewards program that has been in place for 20 years. The program has 2 brand elements: Club Moen – Targeted at plumbing contractors and Club Moen Elite – Targeted at design consultants working in plumbing fixture showrooms. Having put these foundational elements in place years ago, Moen Canada wanted to optimize the effectiveness of their communications. I was contacted by the design firm, Bare Bones Marketing, and Pivotal Contact, an engagement marketing firm, to be a team member on this project. The work included refreshing the overall look to make it more compelling, relevant and impactful.

The Approach

I focused on making the designs simple to read, memorable for the brand, easy to engage and interact with.  With clean lines, white space and a few creative splashes I rebranded both email campaigns to better represent the Moen brand and get customers excited about their rewards. Using clear call-to-action buttons, I made sure to conform to all of Moen’s brand standards, while adding a more playful edge to some of the copy to sound more friendly and less corporate.

The Result

Bare Bones Marketing, Pivotal Contact and Moen Canada were all pleased with the results of this project. As a result of this project, Moen saw  increased open & click-through rates and was able to migrate 25% of lapsed members to engaged status.

Testimonial

I love the new “Heather” version of the Club Moen welcome email. I really love the intro banner a lot. I like the new font better too, it’s a lot less cluttered and the copy you added is great. I just love it. You are a lifesaver!Suzanne Lynch, Bare Bones Marketing